It's no secret that with the right content you can increase the reputation of your brand ☝️
But how to make the content work, show your expertise and fight the negativity? 🤔
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❗️So, let's talk about the main components of reputational content:
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✅ If you have cool кей cases - do not hesitate to publish them. You will not be able to upload a full-fledged case to a social network. Therefore, you can decompose it. For example, for a series in storis, keep up-to-date
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Backstage - stories that live inside the company. They are always interesting and reflect the fact that real people are behind the products offered – this, without a doubt, brings us closer. Show your "behind the scenes"
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✅ Write пост posts that will reveal current topics 🔥 related to the product/service. Share useful experiences, tell interesting facts, provide statistics,
be
open. Answer questions, meet the audience, conduct live broadcasts, surveys, etc.
Post reviews ✉️. Screenshots do not always look aesthetically pleasing in the general visual of the page. But they can be placed in the carousel, and for the main thing - to choose a suitable picture that reflects the category
Conduct promotions, contests, sweepstakes
And how do you promote your brand, what ideas do you use? Share in the comments 🙏
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